Now, due to the rapid development of the construction economy, the market demand for building advertising machines is becoming more and more popular. Construction economy is a new type of economy that has emerged in the development of urban economy in recent years. It has become a hot topic of concern from all walks of life, and it is also the top priority of new urbanization construction in the future. What is the reason for the rapid development of building advertising machines?
The building advertising machine was born for the construction economy, and the rise of the construction economy has laid the foundation for the building advertising machine. "A building is a platform, and a commercial building is a 'treasure bowl'". These commercial buildings will become a "development zone" that will vigorously promote regional innovation and development.
What is the reason for the rapid development of building advertising machines?
Building advertising machines have been developing rapidly, which has a lot to do with their own functions:
1. The building advertising machine has a wide audience and good communication effect. It can cover office buildings, shopping malls, real estate, hotels and other public places. The number of network sockets cannot be ignored. The content is broadcast several times a day, and the audience can imagine it. We believe that building advertising machines have created a new dimension for TV advertising. With the development of time, the building advertising machine captures people's boring subdivision time and space. The use of advertising machines is maximized when waiting in a narrow elevator lobby or elevator. Therefore, this special new type of advertising communication has a mandatory viewing effect.
2. Building advertising machines are more targeted
The advertisement of the building advertising machine is a new type of media. It adopts multimedia playback technology such as audio and video, supports a variety of file formats, and plays wonderful and beautiful advertising pictures and beautiful music, which naturally attracts people's attention. From the audience's point of view, the establishment of online advertising is mainly aimed at business owners, management personnel, civil servants and high-income white-collar workers. It distinguishes people's positions and targets social white-collar workers and high-consumption groups with low ratings of traditional TV advertisements.
3. The information capacity of the building advertising machine is large
The building advertising machine can produce programs and broadcast them in real time, with colorful content and clear pictures. Also, the content is not limited to advertisements, but also shows. Including topics, columns, categories, animation, interstitial ads, real-time clock, weather, rolling subtitles, etc.
4. Low cost of building advertising machine
The best cost performance for mass media, its price varies, the operating cost is the lowest compared with newspapers, weekly magazines, radio stations, etc., while building advertising machines only require a one-time investment, and the cost is relatively low.
Building advertising machine was born in the construction economy! "A building is better than a street", "A building is stronger than an industrial community". The enormous benefits of the construction economy have been fully realized in many cities around the world.
